How to Add Google Analytics to WordPress (With and Without a Plugin)

Google Analytics 4 helps you track the performance of all your marketing campaigns ranging from paid advertising and influencer marketing to SEO in a more efficient and detailed manner.

Here are instructions on how to add Google Analytics 4 to WordPress that’ll save you lots of headaches. If you’re reading this article, you either have no clue how to do it or you’re torn between adding it via a plugin or without. Don’t you despair. We’re here to guide you through this process.

Read: How to Add Google Analytics to WordPress (With and Without a Plugin)